The results of an investigation into the SEO industry, conducted every two years by SEOmoz just been released. Based on nearly 6,500 responses collected in the world via an online survey, this survey reveals several interesting trends.
Admittedly, the respondents are mainly English (United States and the United Kingdom, representing 60% of respondents, against 1.3% in France), and no selection or restatement has been applied to determine the sample. But some conclusions can nevertheless interested actors SEO France.
Analyze backlinks and content of competition: the main tasks of SEO experts
The study was able to reveal the 10 tasks that engage respondents more often, readers of SEOmoz, a blog for all SEO professionals or those very involved in SEO. Thus, analyzing backlinks or content of competitors among the most common activities, cited by two out of three. More impressive: almost three-quarters of respondents spent time over the past year, manage, optimize and implement at least one Facebook page. This is also the answer that was the most cited.
Also note the very high proportion of respondents who worked on Google+ (63%) compared to using very marginal social network by users. Many respondents (almost six out of ten) also reported spending time to implement canonical URLs to manage duplicate content. Moreover, almost a third of respondents also said to have worked to avoid the sanction of Google Panda filter that put a spotlight on the risks associated with duplicate content.
According to the study, local SEO optimized (via Google Places, the location-based keywords, etc.). Took time to 55.1% of the respondents or their team last year. Behind after analyzing data from Twitter, to optimize the use of social network (41.1%), and the establishment of microformats for Rich Snippets (40.8%) and A / B testing or multivariate testing (40.6%).
Average monthly budget software: between 100 and 500 dollars
Other interesting indicators highlighted by the study: the most used tools pay. More than half of respondents indicated they used Open Site Explorer over the past twelve months. A result that seems biased because this tool is just published by the SEOmoz site – that conducted the study by polling its readers and users. Majestic SEO (17.4% of the vote), Raven (17%) and SEMRush (12.6%) carve the remaining part.
According to the survey, nearly one in ten said that his company spends more than 3000 dollars in software to provide each month. In all, 17% pay more than 1000 dollars. For almost 30% of respondents, the budget is between 100 and 500 dollars.
23.7% of respondents indicate, however, do not use paid tool. Among the most widely used free tools include Google Webmaster Tools (cited by 82.9% of respondents), far ahead of Bing Webmaster Tools, still second (42.1%), the Firebug extension (40.7%) The variation of free and clamped Majestic SEO (30.9%), Xenu (25.6%) or SEOBook Tools (22.2%).